About Us
HABIIT is a pet product company that specializes in high-end, sustainable merchandise and cat furniture.
In today’s current market, many pet products, especially products centered for and around cats, are created with uninspiring designs with low-quality materials, while being marked up and sold at high prices. Alongside that, many of these products are not built sustainably or with the environment in mind.
As a cat owner myself, I have spent a lot of time researching products and various brands, and I couldn’t find the high-quality products I wished existed. I wanted to create a line of products that not only my cat would enjoy so they can live the best life possible but also contribute to sustainable efforts in making a greener world.
I believe you should be able to buy pet products without sacrificing product quality and your values around the environment. With HABIIT, you can shop our store knowing that all of our products are cruelty-free, that we have your pet’s best interests in mind, and that we are working towards decreasing the industry’s carbon footprint so we can make our earth a more sustainable place. To expand on our mission, we also donate 5% of our company profits to pet-related charities.
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See the Difference!
Take a look at our products so you can see the real difference!
Meet our Founder
Meet Hannah Hulsey, the brain and heart behind HABIIT. She's bringing a new and fresh perspective in the pet industry, and she's all about mixing innovation with an eco-friendly focus. She is a leader; who has an eye for modern design. She's shaking up the pet world while showing that businesses can be eco-heroes too!
Hannah's journey into the world of business began with a simple idea: to create a haven where cats could thrive physically and emotionally, as well as having a stylish modern twist that pleases the eye of all cats and their owners. Her commitment to excellence is evident in every corner of HABIIT, from the meticulously designed cat furniture to the thoughtfully curated selection of cat related apparel and accessories.
"Her creations at HABIIT not only elevate the world of cat products, but are also a direct reflection of her own unique style and personality. What sets her apart is her warm, approachable, and easy to talk to nature. She seamlessly creates a welcoming space for everyone she crosses paths with to be heard and valued."
When Hannah isn't busy leading HABIIT, she can often be found spending quality time with her two Siamese cats, Frankie and Penny Lane; which were both runts in their litters adopted from a local shelter.
The Inspiration behind HABIIT
What ignited Hannah's extraordinary plan for HABIIT, was her first cat, Esme. A special needs orange tabby cat in dire needs for a loving home. We interviewed Hannah, and this is what she had to say:
Why did you choose to adopt a cat?
"I wanted a pet that I could truly call my own. I was a sophomore in high school when I adopted Esme. I was going through such a rough patch in my life, and I knew having that responsibility of taking care of a pet would make me feel better"
What was it about Esme that caught your eye, compared to the other cats?
"Esme was unwanted, and weirdly enough that's what really drew me to her. When I arrived at the shelter to adopt her; she clearly had an upper respiratory infection, she smelled horrible, and she was isolated from all of the other kittens. I looked at her and said "Yep, that's my cat!"
FUN FACT: "A funny story is when I tried calling her foster mom, I accidentally called an insurance company. Before they could even speak I proudly said "Hi! This is Hannah Hulsey, and I'm extremely interested in adopting your orange tabby kitten!". They started laughing while politely informing me that I had called an insurance company, not an animal shelter."
Esme sadly passed away in the beginning of 2023, and her memory remains the driving force behind HABIIT; where Hannah has committed to crafting a world where every cat, regardless of their unique needs, can thrive in a sustainable and nurturing environment.
"Anyone who knows me knows that my cats are my entire life. I was absolutely devastated when she passed away, but I knew I had to turn my grief into a driving force to continue this plan I had for HABIIT. Without her, HABIIT wouldn't exist, or even be a thought. Everything I do for this company is dedicated to her and her memory. She would've loved these products I've created."